Taking a SWOT at building your business

There’s lots of jargon in the business world – and some of it can be really useful if you’re looking to make the most of your business. Have you ever heard the term “SWOT analysis” and wondered what it means? A SWOT analysis is essentially a study of the Strengths, Weaknesses, Opportunities and Threats facing your business. It’s a really useful way to see where your business is at, so you can ensure your future success in the face of internal challenges and external risks and so you can capitalise on strengths and opportunities.

Taking a SWOT at building your business2


Want to know how to do a SWOT analysis? For more information about understanding your business environment, come and see Kate or Ian at TPP to talk about our Business and Management Diplomas.