Student music played around the world

Tai Poutini Polytechnic’s MAINZ students are taking part in a new project that will see their music played in stores and showrooms around the world.

FUSION Electronics has partnered with MAINZ to create the FUSION Soundrise Project. The initiative will see MAINZ students create and submit orginal music prepared to fit corporate briefs across five genres provided by FUSION. The tracks will be played on MAINZ radio station, Radio Teapot and a panel of judges will select a finalist for each genre, as well as an overall winner. The five finalist tracks will be mastered and loaded onto FUSION’s Stereo Active – a portable, purpose-built marine stereo – and distributed to FUSION’s salespeople and retailers worldwide, to be played in stores and at tradeshows.

Students will receive real-world feedback from the marketplace and global exposure along the way. The project will select a “track of the year” based on this market feedback, which will see the winning student receive an award and cash prize.   

“Our best guess is that these students’ music will be heard in at least 42 countries,” says Marcus Hamilton, Marketing Manager for FUSION Electronics. “The initial idea was just to run a competition, but when we teamed-up with MAINZ, we were really able to give the project heart. Now we’ve developed an ongoing programme around it with the intention of showcasing New Zealand music to the world.”

MAINZ Tutor Scott Bulloch says the project gives students the opportunity to experience what it’s like to have a career in music in the real world. “The New Zealand music industry is healthy and our creative industries now generate about as much for the economy as forestry, so there are real jobs. The students that choose to take part in this project are going to learn valuable new skills about what it means to produce music to a corporate brief,” Scott explains.

“It’s also going to bring all the parts of the school together and encourage collaboration. A talented artist will need audio engineers for mastering, and management students to get the legal and promotional boxes ticked. Creating these tracks will be a team effort.” 

This semester’s FUSION Soundrise Project is just the start of the partnership. Harry Lyon, Dean Emeritus of MAINZ explains, “Everyone is really excited about the project, which has every department involved. At MAINZ, our focus is not only on teaching music and audio engineering, but also showing students how they can build a career out of their creativity and this partnership with FUSION Entertainment provides real world connection and feedback.”